Yarn’s App Lets You Share Short Clips From Movies, TV Shows And Music Videos

GIF-sharing is so 2015. Or at least, a startup called Yarn hopes that will be the case. The team’s recently launched mobile app offers a different way to have fun while messaging your friends, by offering a way for you to search for and discover short clips from movies, TV and music videos that you can then pop into your conversation. Today, Yarn only supports Facebook Messenger, but it plans to roll out clip-sharing to other platforms in the future, we’re told.

Still, even as a Messenger add-on, Yarn can be quite fun. And even if you aren’t a regular user of Facebook’s instant messaging app, the Yarn website itself has a big collection of clips available. You can browse popular clips, or you can search for a word, quote or lyric you want to share.

If you’re the kind of person who’s always responding with movie quotes and catch phrases for quips, you’ll likely enjoy using Yarn.

On each clip’s web page (via the desktop site), there are options to send the clip in Messenger, Like it on Facebook, tweet it, Pin it, and post to Google+. And, of course, you could also grab the clip’s URL if you wanted to share the video elsewhere, like in an email or text message.

Meanwhile, in the Yarn for Messenger mobile app, you’re able to both browse and search for clips, then tap a button to send the clip to Facebook Messenger. A separate section offers a way to search for clips using emojis, which is a clever way to help people transition away from using their favorite tiny emoticons in favor of short videos.

For example, instead of sending the emoji of the smiley face with a halo, you could send a clip from Beyoncé’s “Halo,” where she sings “I got my angel now.” Get it?

We did come across some clips that cut off too soon, but overall the app is fairly polished for an out-of-the-gate effort.

more on::techcrunch.com